UX Designer

Loredana

I craft brand identities and digital spaces rooted in real emotion. I care deeply about the details that turn standard design into something memorable.

Portrait of Loredana Dickas Vildósola

About

My journey started long before the digital screen

Driven by a lifelong fascination with art and design, my journey started long before the digital screen.

My foundation lies in classical art school training, working with wood, metal, and textiles, which taught me a deep respect for physical craftsmanship.

Today, I translate this tactile, human-centered approach into the digital world.

Currently in my 4th semester of UX Design at THI, I am expanding my horizons through a semester abroad in Chile. Immersing myself in a new culture, I am sharpening my skills in product design, project management, and cross-cultural communication.

My work within the AI ecosystem at TUM.ai has sparked my passion for exploring new workflows and emerging technologies to solve complex problems efficiently.

My goal? Crafting digital experiences that feel as thoughtful and intentional as handcrafted physical products.

A few fun facts

Beyond the pixels

Outdoor & Energy

Catching waves on a surfboard, racing quads across desert dunes, or hiking through Patagonia. Outdoor adventures are my favorite way to recharge resilience and perspective.

Creative Craft & Precision

I love sketching, draping, and constructing my own unique pieces from scratch — a creative playground for experimenting with form, texture, detail, and testing my patience.

Sonic Discovery & Deep Focus

Spinning vinyl record

I love discovering emerging music and curating hyper-specific playlists. It's my favorite way to channel deep focus and design the exact atmosphere for any creative sprint.

Experience

A working timeline

  • 2025 — Now

    Freelance UX & Graphic Designer

    Self-employed

    Partnering with clients and teams to build intuitive digital experiences, brand identity, and user-centric interfaces.

  • 2025 — 2026

    Brand Specialist & Designer (Volunteer)

    TUM.ai

    Led the visual rebranding strategy within the marketing team. Conceptualized and created digital assets for the website, social media, and online campaigns to ensure a cohesive brand experience.

  • 2024

    UX/UI & Web Management

    100 Häuser Initiative

    Managed web content and design maintenance, ensuring consistent user experiences and creating digital and print marketing assets.

Skills

  • UX/UI Design & Prototyping
  • Brand Strategy & Visual Identity
  • Illustration
  • AI-Assisted Design
  • Development & Prototyping